Shopify SEO Checklist

This comprehensive Shopify SEO Checklist is designed to help Shopify store owners improve their store's visibility, drive more organic traffic, and increase sales. From technical SEO to content optimization, we've got all the essential steps covered.

Ensure your Shopify store is using HTTPSOptimize your site structure for easy navigationCreate a custom 404 page to improve user experienceEnable sitemap.xml and submit it to Google Search ConsoleOptimize your robots.txt file to ensure proper indexingImplement schema markup for better SERP display

Conduct keyword research to guide your content strategyOptimize product titles and descriptions with target keywordsUse high-quality, optimized images and alt tagsOptimize your URLs for readability and keyword inclusionUse internal linking to spread link equity throughout your siteOptimize your meta titles and descriptions to increase CTR

Create a blog to share valuable, keyword-rich contentUse content to answer common customer questionsIncorporate multimedia content to engage usersRegularly update content to keep it fresh and relevantPromote your content through social media and email marketing

Reach out to suppliers and manufacturers for backlinksGuest post on relevant blogs to gain backlinksList your store in relevant directoriesUse influencer marketing to gain backlinks and exposureMonitor your backlink profile and disavow toxic links

Optimize website loading speed on desktop and mobileUse responsive design to ensure mobile-friendlinessCompress images and use lazy loadingMinimize the use of heavy apps and widgetsRegularly test your site's performance and make improvements

Claim your Google My Business listingOptimize your listing with accurate information and photosCollect customer reviews and respond to themUse local keywords in your website contentCreate location-specific pages if you have multiple locations

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